HARC baner
HARC baner

Global Toolbox

  • A HARC promotional video ( A compelling video that is short, educational and sets the tone for educational forums.)
  • A universal HARC Plaque and Winners Circle Presentation Blanket for global branding.
  • A HARC booth that is compact and easy to travel with for press conferences, exhibitions etc.
  • HARC promotional collateral (signage, brochures, etc…)


A new entity in the global Arabian racing industry has quickly risen to the forefront of leadership organizations. The Heritage Arabian Racing Club (HARC) resulted as a vision of HH Sheikh Sultan Bin Zayed Al Nahyan, whose goal is to both increase the diversity of the gene pool for Arabian racehorses (largely through identifying new owners and new racing lines) and to preserve the heritage lines and classic characteristics of the purebred Arabian horse in the sport of Arabian racing by providing added money incentives to horses in 14 countries around the world. 

Veronica Allman, owner of Arabian Select Marketing, identified with the shared belief in the HARC initiatives and purpose, and approached USA HARC representative Evie Tubbs Sweeney with officially aligning itself with HARC through a formal media partnership. Arabian Select Marketing (in operation with Arabian Origins Marketing) manages one of the top email marketing services in the global Arabian horse industry, spanning all disciplines and sports, to a list of over 30,000 inboxes. The HARC Management Committee quickly agreed to this partnership, making Arabian Select the Official Media Partner of the Heritage Arabian Racing Cluh, and offering the following benefits for HARC members:    

  • Unlimited complimentary eblasts for HARC news from the corporate and country levels
  • 25% Discount on eblasts for HARC affiliate members
  • 25% Discount on eblasts for owners of HARC-nominated horses.
“Arabian Select and Arabian Origins Marketing are excited and honored to be working with HARC in sharing the passion and fun of Arabian racing around the world,” says Veronica Allman, owner of Arabian Select. “HARC stands for what we stand for in the Arabian breed, so we are excited to formalize the partnership.”  

Deirdre Hyde, Honorary Secretary for HARC and the Management Committee, offered equal enthusiasm with the partnership. “We are delighted with the prospect of partnering with Arabian Select to reach Arabian horse enthusiasts around the world, and are looking forward to a fruitful partnership for the mutual benefit of our beloved purebred Arabian horses.”  

“I see HARC as a powerful platform for appealing to Arabian horse breeders outside the racing industry and being a catalyst for growth of the sport as a whole,” says Tubbs-Sweeney. “It was therefore an ideal partnership with Arabian Select Marketing that will allow HARC – and its members and owners – to deliver its message not just to the racing world, but to the whole Arabian horse industry. It is a win-win for both parties, and I’m thrilled to see them in partnership.”  

For more information, visit www.harchorses.com or www.Arabian-Select.com

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